RowOne Seating’s 2023 Expansion Roadmap

Launch of the Calveri Italian-inspired ‘anti-home theater’ recliner, a bi-monthly newsletter aimed at helping dealers enhance their profitability, and more sales reps all fuel the effort

Ann Arbor, MI – February 8, 2023 – While dealers are rightly concerned about a soft economy affecting business, forecasts for the home entertainment segment of furniture continue to offer double-digit growth and RowOne’s 2023 initiatives will directly help dealers to capitalize on these sales opportunities. “Get a jump on your profitability now, don’t wait until the second half of the year,” advises RowOne CEO Todd Girdis, based on the latest 2023 economic forecasting.

Introducing the Calveri™ Power Recliner with Power Headrest

With its contemporary Italian design, low profile, innovative technology and fabric options, the Calveri™ is designed to help dealers win over family rooms, great rooms, bonus rooms, media rooms and more. It is also the first style from RowOne to offer a swivel-base option (SKU) that Girdis claims in conjunction with the low seatback will appeal to 2-channel audio enthusiasts.

The Calveri incorporates two inventions and other innovative conveniences:

-The PowerUpPort™ (patent pending) is a low voltage port. Its first application is a wireless dimmable LED reading lamp that can be adjusted in a variety of ways. When not in use it can be conveniently tucked away in the storage drawer.

-A Pull-N-Store™ drawer (patent pending) integrated into the front face of the chair arm stores magazines, tablets, remotes, and the new LED reading lamp. Operation is smooth and quiet.

-Hidden Cupholders. New to RowOne is a sliding armrest pad design that conceals the cupholder, overcoming a barrier to placement in everyday living spaces.

-A home button simultaneously returns the power headrest and footrest to their original positions. The Calveri incorporates OKIN recline mechanisms and motors.

-Available fabrics include black leather/vinyl match, and new for RowOne are patterned polyester microfiber fabric options in light brown and dark grey. Later this year RowOne will offer both a new color option and second application for the PowerUpPort.

-By early summer RowOne will introduce two versions of a corner wedge SKU. This will allow homeowners to extend their row of Calveri seating in a second (or more) direction, common to family and great room layouts.

The Calveri ships from the company’s Tacoma, Washington warehouse, reaching any dealer in the Continental US within 9 business days or less via LTL transportation, or the consumers residence within 20 business days or less via RowOne Last Mile furniture carrier delivery.

Timed for CEDIA 2023 Expo, RowOne will unveil a new home theater recliner.

Bi-Monthly Newsletter

Beginning this month RowOne launches its bi-monthly newsletter focused on helping authorized retailers capitalize on the growing segment and increase their profitability. Content will include how to market and sell home entertainment seating; updates on forecasts; industry events calendar where the company will be sponsoring and exhibiting; sneak peeks into future products, and more.RowOne will also continue to support the CI/CE industry at large through exhibition at CEDIA Tech Summits,  CEDIA Expo and regional and national buying group events and line shows such as the AiN Group, AVB BrandSource, and the Nationwide Marketing Group.

New Rep Firms Onboard

RowOne announces the recent appointments of Lucas Sales Group (TOLA); Access Reps (Northeast); CET & Associates (Rockies, So. Cal); Nova Marketing (Upper Midwest), and Sami Reps (Michigan).

About RowOne

Based near Ann Arbor, Michigan, and beginning February 2020 under the leadership and ownership of CEO Todd Girdis (formerly Director of Sales and Marketing), RowOne offers a unique line of home entertainment seating. The company’s products represent tremendous performance-to-value ratios based upon style, build-quality, feature sets, competitive pricing and in-stock availability from their warehouse in Tacoma, Washington.  In 2018, RowOne was cited a top five home theater seating company by the top 100 consumer electronics professionals in the USA. The company’s products are available for sale by authorized dealers only. For information on how to locate a retailer to purchase our seating or how to become an authorized retailer, please contact RowOne via email at or call 734.395.3534.

Media Contact: Paul Muto
Muto Communications
iPhone: 516.662.5374

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